Not really. Jerky is thick, marinated and chewy. This is whole steak sliced paper-thin and air-dried, so it snaps like a chip and then melts in your mouth. As one customer put it: “it tastes like actual meat, not a marinade.”

It takes 20oz of grass-fed, grass-finished steak to make one 5oz bag. You are buying real steak with the water removed, which is why a single bag carries 95g of complete protein plus iron, zinc, creatine and B vitamins. Ask your butcher what 20oz of ribeye costs. It’s about the same.

Two ingredients: grass-fed beef and sea salt. No sugar, no seed oils, no nitrates, no marinade, no preservatives. Made in a USDA-inspected facility.

95g of protein per 5oz bag. Most people treat it as 2 to 3 servings, though plenty of customers admit to finishing a bag in one sitting. It is a complete protein with iron, zinc, B vitamins and creatine, which protein powder does not give you.

Pure steak. Grass-fed beef and sea salt, nothing competing with it. The flavour is clean rather than loud, so you taste the meat instead of a marinade. The texture is the part people talk about most: crisp like a chip, then it melts in your mouth.

No, and this is the most common surprise. The slices are thin, crisp and dissolve fast. Customers who normally avoid jerky because of their teeth or jaw eat this with no problem.

No refrigeration needed, so it travels fine in a bag, a car or a carry-on. Unopened, it keeps for 18 months.

Anywhere real food usually isn’t an option. Flights, road trips, the gym bag, hunting and fishing trips, the desk drawer at 3pm. No refrigeration, no mess, no crumbling. Customers use it as a lunch replacement, a post-training protein hit, and the snack that gets everyone asking what it is.